Mobilegeddon: Is Your Website Mobile-Friendly?

Posted on April, 24 2015
Google announced earlier this year that they would be using mobile-friendliness as a ranking signal. In this announcement on their Webmaster Central Blog, Google explained:

“As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”
While many companies have been adopting a responsive design or using a separate mobile version, there are a number of business that still do not adequately support mobile devices. According to a report by Pure Oxygen Labs, nearly two-thirds of the Fortune 100 are not mobile optimized, while other reports have indicated that over 40% of the Fortune 500 are not ready this type of algorithm change.

As many of those who have been following this development already know, Google began updating their mobile search results on April 21, 2015, starting what many are calling Mobilegeddon. Just how serious is Mobilegeddon? So far, the verdict is mixed. There has been some case studies indicating dramatic changes in the mobile search results, while others are wondering why their rankings haven’t changed. In this video, Google’s John Mueller confirms that the rollout has begun, but may take a week or more.



For those who are still working towards becoming mobile-friendly, Google’s rollout process may mean a little additional time to get things done. If you are wondering just how you may be impacted, Google has created a Mobile-Friendly Test to check your website to make sure that you will not be penalized. If you are finding that your search result are being impacted, remember that this update is only impacting the search rankings of individual pages on mobile devices. As soon as your website becomes mobile-friendly, Google will re-crawl and re-index your website.